On the 5 th of September 2015, during Antwerp Fashion Festival, the STIJN haircare salon was the scene of the Belgium Pre-launch of the K beauty Hair line by the Kardashian-clan for Farouk Systems.
With an unique styling-range based on the magic of Black Seed Oil, the Kardashian sisters succeeded in creating a line of celebrity hair products that actually work. From hairsprays to dry conditioner, they created a product for every red carpet occasion.
During the event clients, friends and foes had the chance to discover the exclusive line during live demo's and a Q&A with Farouk Systems educator and celebrity hairdresser Stijn. (He's responsible for both Josje Huismans signature blonde and Joy Anna Thielemans not-so-signature grey hair. #BigInBelgium) Plus an event wouldn't be a STIJN haircare event without a little tongue-in-cheek action. So he challenged the guests to show up in their best Kardashian inspired outfit for a change to win the FULL K Beauty Hair line and Kim Kardashians latest book "Selfish". Check out the images below.